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Pearson Cunningham crafts identities and experiences for brands and their products.
Pearson Cunningham crafts identities and experiences for brands and their products.
Services with a smile
Digital Products
Brand Identity
Design Systems
Websites
Illustration
Digital Products
Brand Identity
Design Systems
Websites
Illustration
Select Clients
Atrium Health
Carnival Cruise Line
Georgia Bulldogs
Guy Fieri
Lolli
Nucor
Popsugar
Target
Atrium Health
Carnival Cruise Line
Georgia Bulldogs
Guy Fieri
Lolli
Nucor
Popsugar
Target
Services with a smile
Digital Products
Brand Identity
Design Systems
Websites
Illustration
Select Clients
Atrium Health
Carnival Cruise Line
Georgia Bulldogs
Guy Fieri
Lolli
Nucor
Popsugar
Target
Services with a smile
Digital Products
Brand Identity
Design Systems
Websites
Illustration
Select Clients
Atrium Health
Carnival Cruise Line
Georgia Bulldogs
Guy Fieri
Lolli
Nucor
Popsugar
Target
Work Highlights
Work Highlights
I’ve honed my multidisciplinary skill set across an eclectic roster of brands from chainsaws to chicken sandwiches. My work as a startup founder and agency principal has taken me to the grand stage at Tech Crunch Disrupt, between the hedges of Georgia’s legendary Sanford Stadium and diners, drive-ins and dives with Guy Fieri.
No matter the client, I seek to balance fun with function in all my work, creating magic moments with simple solutions. Take a scroll through highlights from a decade in design.
I’ve honed my multidisciplinary skill set across an eclectic roster of brands from chainsaws to chicken sandwiches. My work as a startup founder and agency principal has taken me to the grand stage at Tech Crunch Disrupt, between the hedges of Georgia’s legendary Sanford Stadium and diners, drive-ins and dives with Guy Fieri.
No matter the client, I seek to balance fun with function in all my work, creating magic moments with simple solutions. Take a scroll through highlights from a decade in design.
Lolli
Lolli
Digital Product, Brand Identity, Design System
Digital Product, Brand Identity, Design System
Innovation by Design Honoree
Innovation by Design Honoree
Lolli is building the onramp to crypto adoption with a rewards product suite that gives its users bitcoin back on their purchases at 50,000+ stores. As Lolli’s VP of Design, I’ve orchestrated brand and product design since its inception, scaling the product to support 600,000+ users across a web extension and 4.8 star mobile app packed with sweet deals.
Lolli is building the onramp to crypto adoption with a rewards product suite that gives its users bitcoin back on their purchases at 50,000+ stores. As Lolli’s VP of Design, I’ve orchestrated brand and product design since its inception, scaling the product to support 600,000+ users across a web extension and 4.8 star mobile app packed with sweet deals.
Atrium Health
Atrium Health
Design System, Website
Design System, Website
Atrium Health needed a design system to create a consistent experience across 30+ service lines for millions of patients. I worked with leadership to create a component library and standards system that was implemented across the website.
Atrium Health needed a design system to create a consistent experience across 30+ service lines for millions of patients. I worked with leadership to create a component library and standards system that was implemented across the website.
I began the project with a comprehensive site audit across devices to evaluate the experience and create an inventory of commonly used components and their inconsistencies. Findings from the site audit were used as the foundation for the creation of the Atrium Health Design System.
I began the project with a comprehensive site audit across devices to evaluate the experience and create an inventory of commonly used components and their inconsistencies. Findings from the site audit were used as the foundation for the creation of the Atrium Health Design System.
The system was documented using Frontify, complete with code snippets used as a reference guide for implementation by Atrium's engineers.
The system was documented using Frontify, complete with code snippets used as a reference guide for implementation by Atrium's engineers.
Guy Fieri
Guy Fieri
Website
Website
Guy Fieri needed a responsive website to optimize second-screen viewing while fans watch their favorite Guy sample America’s best diners, drive-ins and dives. I worked with Guy to craft an aesthetic for the web that was unique to his giant personality. We also ate grilled cheese.
Guy Fieri needed a responsive website to optimize second-screen viewing while fans watch their favorite Guy sample America’s best diners, drive-ins and dives. I worked with Guy to craft an aesthetic for the web that was unique to his giant personality. We also ate grilled cheese.
Georgia Bulldogs
Georgia Bulldogs
Brand Identity, Design System
Brand Identity, Design System
The Georgia Bulldogs wanted to tell the stories of yesteryear in the hallowed halls of the legendary Sanford Stadium. I worked with my partners at Varsity to create a graphic system for the stadium with unique applications and patterns designed for each major thoroughfare and concessions stand.
The Georgia Bulldogs wanted to tell the stories of yesteryear in the hallowed halls of the legendary Sanford Stadium. I worked with my partners at Varsity to create a graphic system for the stadium with unique applications and patterns designed for each major thoroughfare and concessions stand.
This project was borne out of a fan experience audit, assessing every aspect of gameday from graphic and signage systems to premium spaces and fan journey logistics through interviews and observation.
This project was borne out of a fan experience audit, assessing every aspect of gameday from graphic and signage systems to premium spaces and fan journey logistics through interviews and observation.
“They’ve been a great partner in sharing our vision and taking time to really discuss what our vision is. They painted a picture for us and really put it to life. I thought it was gonna be awesome, but this is even better than we originally thought.”
“They’ve been a great partner in sharing our vision and taking time to really discuss what our vision is. They painted a picture for us and really put it to life. I thought it was gonna be awesome, but this is even better than we originally thought.”
Josh Brooks, Athletic Director
Josh Brooks, Athletic Director
Cosmic
Cosmic
Digital Product, Brand Identity
Digital Product, Brand Identity
Cosmic was an e-commerce company that monetized retailers’ products in publishers’ apps and websites. As a co-founder, I oversaw brand and product design. The company spanned five years, was presented at Tech Crunch Disrupt NYC and garnered venture investment from Target before being acquired by PopSugar to fuel its Shopstyle app and affiliate network.
Cosmic was an e-commerce company that monetized retailers’ products in publishers’ apps and websites. As a co-founder, I oversaw brand and product design. The company spanned five years, was presented at Tech Crunch Disrupt NYC and garnered venture investment from Target before being acquired by PopSugar to fuel its Shopstyle app and affiliate network.
FanType
FanType
User Research, Website, Illustration
User Research, Website, Illustration
Marketing to collegiate fanbases is an inexact science. I worked with the University of Michigan Center for Sport Marketing Research to create FanType, a fan personality test that goes beyond transactional data to gain insight into sports fans’ various consumption behaviors and psychological variables to make fan experience, marketing and brand sponsorships more relevant.
Marketing to collegiate fanbases is an inexact science. I worked with the University of Michigan Center for Sport Marketing Research to create FanType, a fan personality test that goes beyond transactional data to gain insight into sports fans’ various consumption behaviors and psychological variables to make fan experience, marketing and brand sponsorships more relevant.
The Quarter Way Inn
The Quarter Way Inn
Brand Identity
Brand Identity
The Quarter Way Inn needed an identity to market to hikers on the Appalachian Trail. I designed a logo and supporting elements that would give the Inn a sense of place on the trail.
The Quarter Way Inn needed an identity to market to hikers on the Appalachian Trail. I designed a logo and supporting elements that would give the Inn a sense of place on the trail.
“Holy Mary Mother of God! Love, love, love! This is just incredible. More than I ever imagined.”
“Holy Mary Mother of God! Love, love, love! This is just incredible. More than I ever imagined.”
Tina Tempest, Owner
Tina Tempest, Owner
I’m so glad you stopped by. You’ve reached the end of my highlights so far... Let’s make some together.
Want to dive deeper into my process? Read the Lolli case study.
Interested in fantasy football? Sappy love stories? Let’s play.
I’m so glad you stopped by. You’ve reached the end of my highlights so far... Let’s make some together.
Want to dive deeper into my process?
Interested in fantasy football? Sappy love stories? Let’s play.